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Webinar on "The propensity to trademark innovation: implications for measuring innovation from small and medium-sized enterprises"

To: "News University of Crete" <press@xxxxxxxxxxxx>

Subject: Webinar on "The propensity to trademark innovation: implications for measuring innovation from small and medium-sized enterprises"

From: "News University of Crete" <press@xxxxxxxxxxxx>

Date: Fri, 29 Sep 2023 15:10:42 +0300

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ΘΕΜΑ: Webinar on "The propensity to trademark innovation: implications for measuring innovation from small and medium-sized enterprises"

ΑΠΟΣΤΟΛΕΑΣ: Knowledge Transfer Office - University of Crete <kto@xxxxxx>

Παρακαλούμε δείτε το σχετικό αρχείο:

http://news.uoc.gr/news/2023/29-09/KTO_WEBINAR_-_CASTALDI.png

Το Γραφείο Μεταφοράς Τεχνογνωσίας (ΓΜΤ), σε συνεργασία με το Μεταπτυχιακό του ΓΜΤ στην καινοτομία και την επιχειρηματικότητα ΤΙΜΕ-ΜΒΕ, διοργανώνουν την Τρίτη 3 Οκτωβρίου στις 13:00 το 1ο στην σειρά διαδικτυακό σεμινάριο του ΓΜΤ για την περίοδο 2023-2024.

Ομιλήτρια είναι η Καθηγήτρια Carolina Castaldi, από το Utrecht University.

Ο τίτλος της παρουσιάσεως είναι "The propensity to trademark innovation: implications for measuring innovation from small and medium-sized enterprises"

Για να συνδεθείτε ακολουθήστε τον κάτωθι σύνδεσμο:

https://uoc-gr.zoom.us/j/96479541729?pwd=YW1BbklkdGlLNFpyaHRMaXBFZjcwZz09
Meeting ID: 964 7954 1729
Passcode: 123123

Abstract: The literature suggests that trademarks could help measure a larger share of innovations than when only utilizing patents, particularly for small and medium sized enterprises (SMEs). This study therefore seeks to establish how and when trademarks complement patents as innovation metrics, by examining the propensity to use trademarks for non-patented new products and services from SMEs. We collected multiple original samples of new products and services from SMEs and assessed the extent to which trademarks and/or patents were filed for those innovations. Our results show that trademarks can improve the measurement of innovation from SMEs particularly in scale intensive and supplier dominated industries and in some service industries - areas where patents struggle to measure innovation. Our results bear implications for monitoring innovation and evaluation of research and innovation policy. Overall, by combining trademark and patent data the number of measured innovations by SMEs increases by approximately 51.8 per cent.

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Γραφείο Μεταφοράς Τεχνογνωσίας Πανεπιστημίου Κρήτης

Νέα Κτίρια Διοικητηρίου

Βασιλικά Βουτών, Ηράκλειο - ΤΚ 70013

Τηλ: 2810393160 (Μανώλης Βεργετάκης) - 2810393157 (Άννα Δοξαστάκη)

Knowledge Transfer Office - University of Crete

University Campus, Voutes, Heraklion

Post Code: 70013

Tel: (+30)2810393160 (Manolis Vergetakis) - (+30)2810393157 (Anna Doxastaki)

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